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Founded in 1994 by Beth and Rob Crittenden, with two toddlers, a mini-van and a passion for Pacific Northwest wines, Roanoke Valley Wine Company has grown to be one of the mid-Atlantic’s leading importers/wholesalers of fine wine, beer, and crystal stemware from around the world. Still family-owned and independently operated, we strive to work with like-minded small growers and brewers, and on- and off-premise customers throughout Virginia, Washington, DC, Maryland and (through a partner) West Virginia.


We aspire for excellence and bring to the table an impressive portfolio, order accuracy, wine-service training, access to live inventory through cloud technology, and professional and friendly customer service at every level. Our warehouse operates out of Ashland, VA we take every precaution to care for our staff, customers, suppliers, inventory and environment.  


Our goal since 1994 is to foster long-term, sustainable partnerships with each other, our suppliers and our customers. It is important to us to bring fellowship, through fine wines and beers, to every family table. 


Thank you for checking in, and welcome to our family. We look forward to seeing you soon.

Picking an order in the warehouse







Browse our available inventory using advanced search parameters, compare pricing, find tasting notes, place an order and more.




Explore our list of producers and suppliers with links to their websites for more information on who they are and what they do.

Cabernet sauvignon on Spring Mountain in Napa Valley

trade + media.



When in doubt, just reach out. Send us an email or call our office at 540-444-4440. We're happy to help.


Find video tutorials, forms, office and delivery schedules, electronic payment info and other tools to help your business.


Schedule a meeting, request depletion or inventory reports, submit samples for evaluation and find forms and other useful info.

Willamette Valley Pinot noir aging in barrels



Mailing address

3735 Franklin Rd SW #262

Roanoke, VA 24014

Warehouse address

10463 Wilden Drive

Ashland, VA, 23005


phone | 540.444.4440

fax | 540.375.8877

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